The brands' lighthousea guide for your brand
emma is the lighthouse that guides the best brands through thick and thin. In our highly competitive world, he traces them the path to achieve success. Follow the light!
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The brands’ lighthouse
Hello! I am emma. Yep! Without a capital e. My job is to guide the best brands towards iconic brand status. My rigorous method has been proven and my passion, once transferred to a brand, becomes the energy that will propel it to new heights. I work exclusively with companies that respect their brand, love well-told stories, and a job well done.
But what is the lighthouse thing all about? Well, there it is! In general, we don’t like to be “sold” a product or service. On the other hand, we want to decide to “buy it.” It is this decision-making that the brands’ lighthouse manages to influence.
Think about a brand that you admire. How is its offer better than its competition? How is its offer different from its competition?
Your decision to buy a product is intimately linked to the relationship between this difference and quality. The image that consumers have of this relationship is what we call: THE BRAND. Clever, isn’t it?
This is what a brands’ lighthouse is all about. It focuses on a product or your brand to identify its key differentiators and its guarantees of quality to place it in an aesthetic and graphic universe that is its own and unique.
A brand to which the qualifiers of quality and unique can be attached is a brand aspires to become iconic. Follow the guide!
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For generations X,Y and Z and the millennials who are so different that a letter wasn't enough to describe them